AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
Episodes
22 episodes
Unlock Data Accuracy - How Conversions API is Changing Meta Ads
Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracki...
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Episode 22
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33:41
An AdClass Success Story (with Jon Chintanaroad)
Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdC...
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Episode 21
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16:17
How Election Years Impact Digital Marketing
Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate ever since.Caleb and Dakota talk abou...
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Episode 20
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32:18
The PERFECT Ad Funnel for High Ticket Offers in 2024 is…
We know high-ticket sales and paid media inside out, so if you're in this area of digital marketing and struggling to get highly qualified leads, this is for you!Dakota and Matthew discuss the best ad funnel that is running game in the ...
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Episode 19
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45:30
Maximizing Sales in 2024 (with Austin Medlin)
What would a huge boost in sales output look like for you this year? Today's guest, CloseSales.com founder Austin Medlin, explores the factors that are constantly in play when working out how to turn a ...
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Episode 18
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30:54
Taylor Swift & Travis Kelce: Marketing Campaign of the Year
Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world.Call it what you want but after a cruel summer for the eco...
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Episode 17
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42:07
Attitude Is Everything (with Weston Hudspeth)
What does success look like to you? And what would it take to achieve it? Today's guest knows a lot about what it means to work hard for what he wants, but also what it takes to succeed not only in business but also personally in a healthy, bal...
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Episode 16
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39:17
Snapchat - The Defining App of 2023?
Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertisi...
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Episode 15
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47:26
90K Monthly Revenue in Under a Year (with Dr. Matt Shiver)
What would you do if your monthly revenue grew from $6k to over $90k in less than a year? That's exactly what happened to AdClass student Dr. Matt Shiver, who launched his coaching offer into the stratosphere through paid advertising!To ...
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Episode 14
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46:14
Five Ads That Changed The World
Sometimes in life, you just have to tip your hat to the greats...Dakota and Caleb consider what is at the core of some of the greatest and most expensive ad campaigns of all time, the legacy they left, and whether they really were worth ...
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53:25
Twitter Rebrands to X, Threads Decline, and the Rise of Girl Dinner
One normal day of marketing. All we ask. Will never happen.The human riddle-wrapped-in-a-mystery-inside-an-enigma that is Elon Musk decided to let the bluebird fly the cage by rebranding Twitter to X (1:55). All the while, Threads (Meta'...
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Episode 12
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51:10
Threads: The Meta Record-Breaker Taking on Twitter
Out of left field on July 3rd, Threads appeared on the Apple App Store with a shockingly-soon release date of July 6th. Within a week of the launch, Threads had over 100 MILLION active users on the platform thanks to one of the most impressive ...
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Episode 11
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49:49
Elon vs Zuck: Who Wins The Cage Match (And The Latest Ad News)
In a turn of events that shocked literally nobody, because this is 2023 and we live in a simulation, Elon Musk and Mark Zuckerberg are reportedly preparing to fight it out IRL. Not satisfied with waging an online war of culture-defining proport...
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Episode 10
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51:32
Apple Vision Pro Just Erased Meta
Late in 2021, Mark Zuckerberg announced the decision to rebrand Facebook to Meta with the intent of building the social media giant around the Metaverse, a virtual reality platform. That was cute! Then Apple announced the Vision Pro; RIP Metave...
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Episode 9
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54:32
Are YouTube Ads Dead? Just Bing It (And The Latest Ad News)
Things are always changing in the world of advertising and marketing, so here's a State of the Union to get you caught up on everything we're clued in on (plus the usual amount of singing).After reflecting on the state of the economy (5...
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Episode 8
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45:35
Why Ads Get Stuck In Our Heads
We can all point to an ad or two, either from our childhood or more recently, that just stuck with us. It could have been down to any number on factors; did it have cute animals, a catchy jingle, great humor, or something else that set it apart...
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Episode 7
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35:43
What Happens if TikTok Gets Banned?
The state of Montana just passed legislation to ban the crazy-popular social media app TikTok. What does that mean for users, advertisers and the future of social media in America?In this episode of AdTalk, Caleb and Dakota delve into t...
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Episode 6
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44:15
Battle of the Ads: Meta vs. Google
In this episode of AdTalk, Caleb and Dakota duke it out debate club style over who is the the true king of advertising: Meta or Google?Before the debate begins, Caleb and Dakota discuss the lay of the land between the two companies (2:4...
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Episode 5
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32:22
How to Win Customers & Sell to People
In this episode of AdTalk, Dakota and Caleb walk through how advertisers think about selling to people and the psychology behind each part of the process in the buyer journey.Dakota and Caleb break the process down into three parts: aud...
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Episode 4
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33:29
What the Heck is Going On at Twitter?!
In this episode of AdTalk, Dakota and Caleb attempt to wade through the troubled waters of Twitter.Dakota and Caleb try to sum up the situation up until this point (03:45), discuss the ramifications of Elon Musk's takeover on Twitter's ...
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Episode 3
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41:56
Will AI Replace Me in the Next Five Years?
In this episode of AdTalk, Dakota Hermes and Caleb Cruz (co-founders of AdClass) reflect on the recent rise of artificial intelligence and the impact it could have on the marketing workforce.Dakota and Caleb begin by discussing their vi...
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Episode 2
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43:22