AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
AdTalk by AdClass
What’s Working In Paid Advertising RIGHT NOW
The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how organic content is reshaping the way ad campaigns are being built and scaled.
The team dives into the power of organic-style content, why webinars are making a comeback, why speed-to-lead setter teams are changing the game, and how the trust recession is shaping ad creative in 2025. They also explore the role of AI in video ads, predictions for the next big shifts down the road, and why authentic human connection is becoming more valuable than ever in marketing.
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