AdTalk by AdClass

Snapchat - The Defining App of 2023?

AdClass Episode 15

Out of nowhere, Snapchat announced itself as the fastest-growing social media platform of 2023 so far, outperforming the likes of TikTok, Instagram and, yes, Threads. Did we secretly time-travel back to 2013? And what does it mean for advertising?

In other news, Elon Musk keeps stepping on rakes he places in front of himself by announcing the end of the block feature on X/Twitter, Meta weighs up a subscription system for ad-free experiences on their apps, Peacock embraces the power of email to increase subscriber engagement, the NFL returns to Amazon Prime on Thursday nights, and La-Z Boy dip there seated and reclined toes into the AI pool.

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