AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
AdTalk by AdClass
Vibe Marketing Has Changed Advertising Forever!
You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audiences are gravitating toward brands that feel authentic, intentional, and emotionally magnetic. And with the rise of AI integrations into workflows, we are truly experiencing a new frontier for getting your message out in a fresh way.
In this episode, Dakota and Matthew unpack the rise of vibe marketing, how to create content that sells without pushing, why the right tone and aesthetic can outperform the best copy, and real-world examples of brands winning by leading with identity and atmosphere. They dig into storytelling, social trends, and subtle creative cues that make your audience feel something before they buy anything. Vibe marketing is here to stay! Time to get on board.
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