AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
AdTalk by AdClass
Why Ads Get Stuck In Our Heads
We can all point to an ad or two, either from our childhood or more recently, that just stuck with us. It could have been down to any number on factors; did it have cute animals, a catchy jingle, great humor, or something else that set it apart?
In this episode of AdTalk, Caleb and Dakota look back on some of their favorite ads growing up and why they had such a lasting impact (2:26).
After, they dissect the psychology of fundamentally why some ads burrow homes in our memories (25:51) before considering what ads will look like for future generations growing up being exposed to new forms of media and marketing (27:54).
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