AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
Podcasting since 2023 • 31 episodes
AdTalk by AdClass
Latest Episodes
AI Clones, Direct Response & the Future of Ads with Tobias Allen
Ex-Acquisition.com Director Tobias Allen on AI, Branding & Direct ResponseIn this episode, Tobias Allen joins Dakota Hermes to talk about how AI is reshaping marketing, what brand really means in 2025, and why the fundamentals...
•
Episode 31
•
1:13:24
This 5-Step Ads Framework Will Fix Your ROAS (Based on $150M in Spend)
Most ad accounts don’t stall out of nowhere (unless you literally only launched a set-and-forget way back in 2020). You need to know where to look and how to fix an underperforming account before it really causes a problem. Lucky for you, The A...
•
Episode 30
•
42:00
What’s Working In Paid Advertising RIGHT NOW
The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how ...
•
Episode 29
•
31:15
Vibe Marketing Has Changed Advertising Forever!
You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audience...
•
Episode 28
•
33:30
How We Took a Client from Zero Paid Closes to 28X Return in 2025
When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no res...
•
Episode 27
•
27:51