AdTalk by AdClass
AdTalk by AdClass is a biweekly podcast hosted by AdClass co-founders Caleb Cruz and Dakota Hermes where they debate, discuss, and analyze all things advertising.
Through focusing on current events, topical chat, concept analysis, and guest appearances from those working within the advertising workspace or those benefiting from innovative advertising solutions, Dakota and Caleb bring levity, insight and a fresh perspective to the constantly shifting landscape of the advertising world.
Podcasting since 2023 • 29 episodes
AdTalk by AdClass
Latest Episodes
What’s Working In Paid Advertising RIGHT NOW
The world of advertising moves fast. What worked last week might flop today. In this “state of the union” episode, Caleb, Dakota, and Matthew break down what’s actually working right now in paid advertising, with a special look at how ...
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Episode 29
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31:15
Vibe Marketing Has Changed Advertising Forever!
You've probably heard of vibe marketing, but what exactly is it? Sometimes the best marketing isn’t about hard selling at all, it’s about creating a vibe people want to be part of. In a world oversaturated with CTAs and scarcity plays, audience...
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Episode 28
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33:30
How We Took a Client from Zero Paid Closes to 28X Return in 2025
When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no res...
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Episode 27
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27:51
Pattern Interrupts, AI Slop, and the Return of Realness in Ads
Is the era of overly polished, AI-generated ads finally dying? In this episode, Caleb and Matthew sit down with performance strategist Elly Charland to break down what’s actually working in ad creative right now, from viral hooks and pattern in...
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Episode 26
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33:47
How To Turn Remote Work Culture Into Results
Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everythin...
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Episode 25
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36:18