Late in 2021, Mark Zuckerberg announced the decision to rebrand Facebook to Meta with the intent of building the social media giant around the Metaverse, a virtual reality platform. That was cute! Then Apple announced the Vision Pro; RIP Metaverse 2021-2023.
Caleb and Dakota react to the huge Apple WWDC announcement and its impact on the AR/VR industry, whether the Vision Pro is a good thing for society, how it could revolutionize the advertising landscape, and finally play with ideas of what ads could look like with virtual or augmented reality integration.
If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!
Check out our free Facebook group and learn more about how to turn ads into profit.
If you have a moment, please rate and share!