Things are always changing in the world of advertising and marketing, so here's a State of the Union to get you caught up on everything we're clued in on (plus the usual amount of singing).
After reflecting on the state of the economy (5:15), Caleb and Dakota talk through the major changes impacting advertising at YouTube (8:40), reappraise the place of Bing as a legit platform thanks to GPT-4 (22:14) and the wider rise of AI automation tools including Bard (32:24), while hitting on everything else in between (including the current state of bath mats).
If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!
Check out our free Facebook group and learn more about how to turn ads into profit.
If you have a moment, please rate and share!